Hey Reader, Today, I want to talk about how to keep your business alive. Your first idea probably won’t work, and that doesn’t mean your business career is over. You stay alive by trying something new, also known as a pivot. When you pivot, you change the
To some degree, your business should always be evolving. As you work, you will gain a deeper understanding of your users, product, and market. To win, you want to apply those learnings. Here’s how I evolved over the years
Every single time, I feared that my business would end, but in reality, I just needed to evolve. This kept me alive. So, stay focused on the problem you’re solving, but flexible on everything else you’re doing. Unless you’re not interested in the problem. Otherwise,
Ultimately, you will fail. Iteration is how you stay aliveRemember, nothing works the first time around. Sometimes, things that were working will stop working. Successful entrepreneurs didn’t just pick the best idea right off the bat. They gained momentum through rigorous experimentation.
Here are the rules that I’ve discovered through each iteration. They will save you time and money. Pick an audience that you are passionate about helpingAt one point, I was helping young professionals find new jobs. I’m very pro-entrepreneurship, so I wasn’t fulfilled with this work. If you don’t care about the problems your clients are dealing with, then you won’t stay interested. Here’s how to prevent this:
Here’s a doc to help you get started Build your business around a problem you have expertise inIt’s very difficult to solve users’ problems if you’ve never solved them before. You’ll go faster if you have expertise. Here’s how to do this:
Launch your product and charge for it immediatelyBuilding a product without validation is an easy recipe for disaster. If people won’t pay for your business, then you don’t have a business. Sell your idea before building. Here’s how to do this:
I wrote about this in more detail here. Sell the solution that users want not what you wantDon’t sell what you want to build. Sell what users want. Otherwise, they won’t buy. Here’s how to do this:
Build your business model that aligns with your users wantsIt’ll be easier to make money if you’re not competing with users. For example, if you sell a service like weight loss, charge a one-time fee for the result with a clear deadline. This is better than a monthly subscription. Users don’t want to pay forever unless they’re receiving continuous value. Here’s how to do this:
Ensure the business will make you rich and freeDon’t build something impossible to scale, or if you do scale it, it won’t make you rich. All that hard work won’t pay off. Here’s how to do this:
Business is a game of survival. If you stay alive long enough, you will win! Reply & tell me you're stuck at any of these stages! I'd love to help |
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