Hey Reader,

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Today, I want to talk about how Joyce’s Physical Therapy for Ravers business went from $7k/mo to $15k/mo within 5 months.

Joyce is a physical therapist for Ravers aka "The Physio Raver."

She helps ravers eat, sleep, rave, repeat — pain-free. How cool is that?!?

But, by late 2024, she was averaging $7k/mo after hitting $10k once.
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She wanted to hit $10k consistently, but couldn't.

Every time she onboarded new clients, she would pause her marketing. Then her income would dip.

She was overwhelmed because she was a one-woman show doing everything on her own:

• Posting content
• DMing leads
• Responding to leads
• Onboarding clients
• Healing clients
• Going to raves

This is why she was stuck at $7k/mo.

We then started working together in October 2024.

By April 2025, our last 4 months were > $10k/mo.

Our last month we hit an all-time high of $15k/mo.

Here’s how we did it!

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Leveraged her Results

First, we upgraded her offer. Joyce has received over 100 testimonials because she's a boss!

But her offer still looked the same from Day 1. When you’re an expert, show it with your offer.

So we upgraded her offer from

"I help DJs, ravers, and shufflers get stronger."

to

"I help DJs, ravers, and shufflers be pain-free within 3 months or your money back."

Bold, right?

We rebuilt her offer to include:

• Client's dream outcome: "Be Pain Free"
• A Guarantee: "Be pain-free or your money back"
• A Timeline
• Higher Price

Joyce was hesitant at first because she didn’t want to guarantee so much.

So I asked her, “How many people have asked you for refunds?”

She replied, "None."

We leaned into that. Confidence sells.

As a result, we closed her highest-paying customer for $3,000, up from $1,800. That’s easy money!

Now that we upgraded her offer, we reached back out to past leads to see if they’d bite.

They did!

Boomerang Campaign = New Clients from Old Leads

Joyce sourced the majority of her leads from her Instagram audience through warm outbound. As leads become followers, she sends them a DM.

Unfortunately, most people will not be ready to buy when you reach out to them. Or, they might not like your original offer.

So, by not re-engaging them, you’re sitting on a goldmine.

This is where the Boomerang Campaign comes in handy. We reengage them a month later by sending a re-offer message.

Send the re-offer to the original DM so that they see your previous conversation.

If you can’t close them, keep sending valuable content each month. Eventually, they will bite!

In our first month together, Joyce closed 3 clients using my Boomerang Campaign.

Lastly, we automated everything!

Marketing that Runs Without Joyce

Joyce helps 15 - 30 clients at any time. Remember, she's a one-woman show, so this required her to stop marketing when things were going great.

We can't have that!

To solve this, we automated her marketing by hiring a VA to handle her DMs and manage the Boomerang Campaign.

So, while she heals her clients and enjoys raves on weekends, she has a full calendar of calls the following week.

With this setup, we exceeded $10k in the last 4 months.

Each month from January to April was an all-time high.

Then, in April, we reached our goal by hitting $ 15,000 per month.

Even better, she flew her sister out to Coachella and covered the entire trip with the extra money!

I'd say we did pretty good

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Don't let Yourself be the Bottleneck to your Dreams

• Show your confidence through your offer
• Recycle your leads....you're sitting on a goldmine
• Automate when you get overwhelmed
• Ask for help!

If you’re a 1-person business stuck below $10k/month, reply here and let's get started!

​Song of the week - Summer Song

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