Hey Reader,

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I'm back and

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I 4x my Monthly Revenue in the past year

Here are the 5 surprising truths you need to know...

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All year felt like quiet preparation—until October came, and everything skyrocketed.

All year seemed like a struggle, and honestly, I thought the year would close with a giant L. Right around my birthday, everything exploded. I made more in that month than I had at any job. All the hard work paid off for that moment. Great way to start my 30s!

If you sell people’s dreams, they will buy

All my previous clients wanted to leave their jobs and become full-time entrepreneurs, so I adjusted my branding and sold that exact transformation. Surprise, surprise, my monthly calls exploded from 1 or 2 every other month to 30 per month.

Delivering people’s dreams is hard and will require you to level up

When delivering your clients’ dream outcome, you might not be able to perform every aspect…yet. To be a great entrepreneur, you have to make it happen. The worst-case scenario is you refund their money if you miss the mark. But, if you can do it, you’ll make a lot of money.

Doing outbound is scary, but it works

No one wants to come off like a salesperson, so learn to do it well. When you craft a great offer, people will be excited that you reached out because you’re solving their problem. I avoided doing outbound, which solved most of my problems once I leaned into it.

Growth requires dynamic change

Earlier in 2024, I made this post about making dynamic changes. And I proved my theory correct - Growth requires you to reinvent yourself.

Don’t get a faster horse. Build a car!

Trying to do the same thing slightly better didn’t drive my business forward. I had to make a dynamic change to my service and my marketing strategy to see growth.

Heads up! I moved our email community from Substack to ConvertKit!

You don’t need to do anything. I'm planning on sending 1 - 3 high-quality emails per week.

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Also, if you want to update your profile and add your first name, you’ll have control of that below.

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