Hey Reader, Today, I want to talk about how BJ’s Product Manager (PM) coaching business went from $5k/mo to $19k/mo within 3 months. BJ is a product manager turned coach. He is a 40-year-old dad of 6. YEP 6! He coaches PMs on how to get promoted. He dreamed of one thing: replace his salary so he could coach full-time. But…
We met in October 2024 where he was making $5k/mo and in January 2025, he hit $19k/mo If the picture didn't work, here's the link So this is how we did it Phase 1: Build an Irresistible OfferBJ offered a range of services. However, we want to niche down and develop one irresistible offer. Because a stronger offer increases
So, instead of guessing, we conducted market research. Obviously, every PM wants to get promoted and earn more money. But, without the right language, we’ll get lost in everyone’s inbox without a response. We surveyed 15 - 20 PMs. Asking questions like
The output is one clear offer, outcome, and CTA.
We used the new offer and verbiage to enrich these assets.
Next month, we hit $19k. The most important thing we did? Building a strong marketing script Phase 2: DMs that Print CashNext, we replaced his low-response-rate LinkedIn cold DMs with my DM Barrage System - a 4-step outbound engine. This gives us a lever (outbounds) to turn leads into calls booked and $$$. BJ went from booking 1-2 calls a month to 21 calls in the first month. The DM Barrage system consists of
The key to this marketing script is simple:
I won’t share BJ’s script, but here are the templates: Outbound Message:
Offer Message: Calendly Link: Call Booked:
Unfortunately, this work is quite tedious. Luckily, I have a solution: automation and delegation. Phase 3: Automate EverythingBJ had no time to send 300+ outbounds (LinkedIn Limit) and FUMs manually per month (Remember, he has 6 kids). So, we automated everything and hit $19k/mo in Month 3 and $18k/mo in Month 5. To automate LinkedIn,
Our campaign apppointment booking rate (Calls Booked/Outbounds) targets are 2%. BJ’s was 8%. The best part is that BJ is still reaping the benefits. His clients absolutely love him! So, an irresistible offer and cold outbound prints $$$
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