Hey Reader,

Today, I want to talk about how to book consistent calls and hit $10k/mo.

When I launched my business, I struggled to make money. I didn’t know how to find leads.

So, I posted content. I had 3 - 4 viral Reddit posts that generated a few $100/mth subscriptions, but it was inconsistent.

It left me wondering

• How will I make any money?
• Does my idea suck?
• How can I iterate on my product if I don’t have users?

Even worse, I almost ran out of money multiple times.

Posting content is a great place to start, and it is very powerful if it’s good because you can reuse it like a product. But it takes about a year to see a major impact. So it’s not an immediate solution.

We need a lever to make income now! That lever is outbound sales.

For example,

• door-to-door sales,
• cold calling,
• Reaching out to your network aka warm outbound.
• DMing people

With outbound, we can develop a repeatable system that generates consistent sales.

If we send x outbounds, we should get y new clients.

It’s uncomfortable to start, but it works. I avoided it for way too long, and I regret it. Don’t be like me!

Once I launched it, I saw some major wins

• Fully Booked calendar
• 30+ Calls/month
• Collected $10k/mo in cash
• Signed $25k/mo in contract value

Honestly, this is a sigh of relief. I'm finally doing it!

Right now, I'm fixing my sales systems because I'm struggling to close consistently and hit $10k every month.

Luckily, my calendar is fully booked!

What you avoid controls you

In life, what you’re avoiding is typically the key to your problems.

• Eating healthy and working out
• Talking to customers and charging them
• Therapy
• Sending outbounds

Sales and marketing is scary, so this is where ADHDers procrastinate. You’re expected to hear “no” around 70% - 80% of the time. Combine that with rejection sensitivity dysphoria (RSD), and you can see why so few hit $10k/mo.

So, here are the mistakes to avoid so that your life is easier:

• Focusing on multiple channels —> Pick and win at one first
  • LinkedIn —> Professionals & entrepreneurs
  • Twitter —> Startups & tech people
  • Instagram —> Health & wellness
  • Reddit —> Low-ticket products
• Terrible profile —> Update your profile & post content showing your expertise. You have 5 secs to gain someone's trust.
  • Share your story & wins
  • Share the dream outcome you deliver —> I help [Audience] achieve [Dream outcome]
• Not selling to my network —> People in your network trust you, so they’re more likely to buy. Make your life easier and reach out to them first. Use the below template.
• Sending outbounds based on features instead of benefits —> People want results, not features. Focus on the user’s dream outcome.
  • Template: Hey [First Name], if we could [Dream Outcome] within [Timeframe] on a [Guarantee], would you be interested?
  • Example: Hey Frankie, if we could help add $5k - $10k/mo to your business within 6 months on a pay-on-results basis, would you be interested?
• Not personalizing outbound messages —> Everyone receives annoying DMs. Stand out by personalizing.
  • Example: Hey Frankie, I just helped Joyce (https://www.instagram.com/thephysioraver/) go from $7k to $15k/mo. If we could help add $5k - $10k/mo by closing more ADHDers, and entrepreneurs who might be interested in installing client acquisition systems, would you be open to trying that on a pay-on-results basis?
• Not sending enough outbounds
  • Appointment booking rate (ABR) = Calls booked/Outbound —> Target: > 2% (ABR).
  • Seen Rate = Calls Showed/Calls Booked —> Target: > 80% [Insert No show fix]
  • Close Rate = Closes/Calls Showed —> Target: > 20%
  • 1 Close = 5 Calls Showed = 6.25 Calls Booked = 312.5 Outbounds
  • It could be double when you first start
• Not sending follow-up messages —> Here's a sample script (Doesn't include FUMs)
  • Script flow: Outbound –> Offer Message –> Calendly Sent –> Call booked
  • Outbound message + 2 FUMs
  • Once they’re interested, offer message and up to 7 FUMS
  • Once I’ve sent my calendly link, I send up to 7 FUMs
  • It’s a lot of effort, but it books calls.
  • Make people laugh with your FUMs, and they’ll respond.

• Quitting or adjusting too soon —> Send 300 outbounds and complete all your FUMs before iterating. Most people don't see the first outbound and drag their feet with booking calls.
• Stop sending outbounds because I'm not seeing results —> Always be sending outbounds. They might convert at a lower rate, but some leads are better than no leads. You learn by doing!
• Not consistently sending outbounds and follow-ups —> Sending outbounds is extremely tedious and boring. So, I automate it with software and a VA
  • Here’s the Twitter Software I use​
  • Here’s how to hire a VA​

Avoid these and you'll be well on your way!

Outbound is the fastest way to $10k/mo

• Posting Alone Isn’t Enough
• What you're avoiding is the key to solving your problems
• Outbound generates consistent leads
• Consistency is the name of the game
• It's uncomfortable, but it works

If you need help setting up your outbound system, reply to this email

​Song of the week​